“Get Your Smoke On”

Smokey the bear turns 65 and has a new catch phrase “Get Our Smoke On” along with a new web presence. That catch phrase sounds a lot different in your head when smokey says with a Jamaican accent..

ABC News reports that in an effort to appeal to younger generations, Smokey is joining Facebook (He has more than 7,000 fans) and Twitter (@smokey_bear). He’s also revamping his Web site to include fun, interactive games and programs. The U.S. Forest Service (USFS) also released ‘Smokey Bear Story,’ a new, illustrated children’s book. The USFS has no intention of letting one of the country’s longest running public service announcement campaigns disappear.

via Smokey Bear Turns 65, Gets Hip to the Internet.

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