Apple Researching Methods for Pushing User Interfaces to Accessories from Media Devices – Mac Rumors.
So imagine your multi function remote has a touch screen, like everything else does these days. Instead of the logitech approach where the remote has to figure out how to communicate with the device and translate all the functions to the 120 buttons on the remote. the device your controlling send the information it needs. So your new universal remote will act and feel just like the remote that came with your media device. Or as in the cast of an iPod or iPhone and a GUI that matches the original device.