Smokey the bear turns 65 and has a new catch phrase “Get Our Smoke On” along with a new web presence. That catch phrase sounds a lot different in your head when smokey says with a Jamaican accent..
ABC News reports that in an effort to appeal to younger generations, Smokey is joining Facebook (He has more than 7,000 fans) and Twitter (@smokey_bear). He’s also revamping his Web site to include fun, interactive games and programs. The U.S. Forest Service (USFS) also released ‘Smokey Bear Story,’ a new, illustrated children’s book. The USFS has no intention of letting one of the country’s longest running public service announcement campaigns disappear.
